A Market Diffusion Potential (MDP) Assessment Model for Residential Energy Efficient (EE) Technologies in the U.S
Abstract
The Diffusion of Residential Energy Efficient (EE) Technologies has been studied for many years. Finding ways to bridge the energy efficiency gap and increase the diffusion of these technologies have been of much interest to researchers and practitioners alike. However, in most studies, diffusion is equated to adoption of EE technologies by consumers. The present study tries to break this mindset and develops a model to assess the diffusion of residential EE technologies from the market's perspective. The model assesses diffusion of an EE technology based on the market's ability to provide benefits to customers that are identified to be most important. A Hierarchical Decision Model (HDM) has been developed with market attributes as the criteria, and subcriteria being the key components or product/service values that help to develop market attributes. The model has been validated by experts from different parts of the country with a background in clean energy, sustainability, energy conservation and energy efficiency. The relative weights of market attributes and key components are derived from experts' judgment quantification. The Economic Market attribute is found to be the most important aspect for increasing diffusion of residential EE technologies followed by Consumers' Benefit and Legal & Institutional Market attributes. Codes and Standards are identified as the most significant key component that contributes to the development of Legal and Institutional Market…
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