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Medical Students and Clinicians' Perceptions of Social Media Direct-to-Consumer Advertising and Medication Requests

Willis E, Tham SM, Applequist J, Fouts D, Ali A, Mulkey C, Shaver N

JMIR formative research, 2026

Abstract

Unlabelled: This study examines how medical students and clinicians report experiencing patient medication requests associated with prescription drug direct-to-consumer advertising on social media; survey data from 98 respondents indicate that those providing both in-person and virtual care encounter more frequent requests for medications advertised online, particularly branded glucagon-like peptide-1 (GLP-1) weight loss drugs.

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