The role and challenges of public service communication in modern public administration: Public service communication in modern public administration
Abstract
The public service is a determining factor in the life of every citizen, from birth to the end of life. Public services, such as health, education, social security, etc., meet basic needs that the state has a duty to provide. The quality and accessibility of these services are closely linked to the functioning of the public administration and the professional, moral and communicative quality of the public servants working there. Public service is a very broad concept, encompassing the provision of tasks that are organised by the state, such as health, social security, social insurance, pensions, etc. At the same time, we can talk about market-based public services such as the provision of drinking water, heating, gas, electricity, etc., which are necessary for everyday living. Public services are designed to meet the common needs of society, in which the state, including public servants, has a key role to play. The aim of this study is to examine the importance, challenges and potential for development of public service communication.
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