Information quality of videos related to esophageal cancer on tiktok, kwai, and bilibili: a cross-sectional study
Abstract
Esophageal cancer typically lacks specific early symptoms, leading to late-stage diagnosis and poor prognosis, with an overall low 5-year survival rate. However, early detection and timely intervention can significantly improve the 5-year survival rate, underscoring the importance of prevention, screening, and early intervention. Short video platforms are increasingly utilized for health communication, offering opportunities to disseminate medical knowledge. However, the quality and reliability of health-related content, particularly for diseases like esophageal cancer, remain under explored. This study aimed to systematically evaluate the quality, reliability, completeness, and engagement of esophageal cancer-related videos on three popular short video platform: Bilibili, TikTok, and Kwai, to identify platform-specific strengths and limitations in disseminating health information. A total of 311 esophageal cancer-related videos were analyzed. Video assessment was assessed using 4 standardized scoring framework including General Quality Scores (GQS) for general quality, the DISCERN for reliability, Completeness Score (CS) for comprehensive information, Engagement Score (ES) for understandability and entertainment value of the video. Video features (source, category, content), user’s behavior (likes, shares, comments) were also collected. Cross-platform comparisons were conducted to identify disparities in content quality and user interaction. This study analyzed 311…
How strong is the evidence?
Evidence Hub reads this as a cross-sectional. Its evidence level is 4 of 5 (Low · observational). Observational designs can show an association but not prove cause.
Read the paper
Related studies
- Improving sleep quality leads to better mental health: A meta-analysis of randomised controlled trials
- Tocilizumab in patients with severe COVID-19: a retrospective cohort study
- A new aging measure captures morbidity and mortality risk across diverse subpopulations from NHANES IV: A cohort study
- Fruit, vegetable, and legume intake, and cardiovascular disease and deaths in 18 countries (PURE): a prospective cohort study
- Are noise and air pollution related to the incidence of dementia? A cohort study in London, England
- Long COVID symptoms and duration in SARS-CoV-2 positive children — a nationwide cohort study
Go deeper in Evidence Hub
Evidence Hub adds a study data sheet (design, sample size, evidence level, key numbers), an AI summary and a chat grounded in the paper's text.